When you are starting a business, it’s crucial that you pay attention to your bottom line. You will have very little leeway for mistakes, so you need to make sure that your investments are smart and effective. This can be challenging when producing marketing materials. If you aren’t a creative type,or particularly artistic, you may need to find some ways to produce quality graphic design pieces as affordably as possible. Here are some ways for you to do that.
Have a Plan
As with anything, the best thing you can do is plan ahead. Have an idea of what you want before you meet or talk to any graphic designers. You need to know what you want your piece to do, how you want it to look, and how it fits into your greater marketing strategy. That way, your potential graphic designer or team of designers will be able to get to work as quickly as possible. Having a clear plan will also reduce uncertainty. If the team is unsure of what they are doing and have to stop to ask questions, the project will be delayed. The longer your project takes, the more it will cost. That also means time lost when your marketing materials could have been out there earning you clicks and conversions.
One of the best things you can do for this is to write a brief for the designer. Yes, it is an investment in time, but it will be absolutely worth it. Your brief should provide answers to certain questions about your project. Make sure that you answer what your design is supposed to say, who you will target, where it will be used, and what reaction you are looking for from the audience. If you have some sketches or outlines for designs that you’ve put together already, place those in the brief as well. Then your design team can refer back to the brief throughout the process so that everyone is always on the same page.
Do What You Can Yourself
You may not be an expert graphic designer or artist, but that doesn’t mean that you can’t do certain things yourself. In fact, it has never been easier to produce quality digital and offline marketing products. Visit sites like MyCreativeShop to see how you can design your own materials. You don’t have to know how to create flyers or anything else. They have templates available designed by marketing experts, so you can do as little thinking as possible. All you have to do is plug in your content, and you are ready to go. It’s almost like having a graphic designer on your team without having to pay high contractor costs or a salary.
Do your Research
If there are things you can’t do on your own, then you will have to hire someone who can make your vision a reality. However, you need to make sure that the designer you choose is the right pick. Otherwise, you will only end up with heartbreak when things don’t go as planned. Research all of your possible options as thoroughly as possible. Check with friends and family who may have used them, and look for online reviews. You also absolutely must check out their portfolios so you can see the difference in style between them. Your designer must work with a similar style that you can see working with your ideas and goals. If you make the right choice for your designer at the beginning then there will be less of a chance of having to stop and start and making revisions through the process.
Be Strategic With Your Media Choices
Since you’re just starting out, you probably aren’t able to throw out a full court press of marketing. Big TV and radio ad spends are most likely not in your budget. When you are developing a marketing strategy, take care with what media you choose. With offline marketing, there are a surprising number of options. If you are sending out flyers, letters, or postcards, there are many different paper stock options, including sizes, colors, and coatings. They all have different price points as well. If you are doing the graphic work for your website, then you should have a good idea of your spacing and be careful with cluttering the page.
Just because you need graphics doesn’t mean that you just have to accept whatever it costs to get a designer to do all the work. There are some steps you can take to lessen the investment while still producing quality graphics. You need your marketing materials to reflect a professional appearance for your brand. Use some or all of these tips to make your graphic design affordable when you are just starting out.