As we move into the 21st century, no one can deny the importance of video marketing. Evidence has shown that 90% of marketing professionals now use video marketing as a key tool in their business and 54% of internet users would like to see more video content from businesses or brands they like.
It seems like almost everyone is making videos these days, and we can see why. Although video production and video animation is not the easiest or cheapest task, it can pay off big time. In fact, research has shown that companies who use videos in their introductory emails can increase their click through rates by up to 96%.
Okay, so we know that video marketing is important, but how do we know which type of video marketing is the best option for our business? The two most popular types of video production are:
- Live action video–live action video is a recording of either moving or still objects.
- Videoanimation–video animation is the art of drawing sketches of objects and then showing them in frames so that they look like they’re moving.
Although the two arts are completely different, they both serve the identical purpose of allowing an individual to view them like motion pictures. Keep reading below to find out some of the differences between video and animation:
Computers vs Cameras
Videos are made with the help of a video camera. Anyone can use a video camera to shoot a film or make a video,and you can shoot anything from people to nature or whatever else comes to mind. You could even shoot the actions of your pet rabbit and then watch it on your TV.
On the other hand, an animation begins its life in the mind of a cartoonist. A cartoonist will create a series of drawings and pictures that tella story. Once the animator has finished the drawings, they are fed onto a computer and turned into a digital format. A voiceover and background music are then added.
It’s often much easier to create animated videos than it is live action videos. This is because most of the work is completed on a computer. However, you need to be good at drawing if you want to choose this option.
It’s important to remember that once the illustrations are converted into video format, there is extraordinarily little different between a video and an animation, as you can upload or download them just like normal videos.
Relating to Your Customers
If you want your company to come across as more human and personable, then live video is a great option for you. Animations tend to be less personable than live action videos. For example, in a testimonial video, it’s much better to see a person’s face and hear what they have to say than watch an animation.
Uses in Advertising
Although live action video is much better for advertising tangible products like electronics or clothing, animation is much better at advertising intangible products and services. For example, animation can be used to clearly explain a difficult process to customers, one step at a time. This is much harder to achieve using live action video.
The Complexity of Alterations
Making changes to live action video can be difficult. In fact, it usually results in a re-shoot. Animation, on the other hand, is much easier to alter. While making alterations to an animated video will still result in extra time and money being added to the budget, it probably won’t cost as much as a live action re-shoot.
Animation usually takes a long time to produce;however, live action video has a much faster turnaround time. The main reason for this is because with animation, all parts must be built from scratch. Not only that, but in animation,in-depthstoryboards and character designs must be produced. Live action video, on the other hand, is much faster. A short live action video can often be completed and edited within a week.
Most people are under the impression that it’s cheaper to use video animation than it is to use live video production, but this isn’t always the case. High-quality animations usually require high spec expensive computers to handle their complexity. These types of productions usuallyinvolve a lot more planning than live-video productions. Not only that, but they can also take a lot longer to create, which can also add to the overall cost.
It’s often hard to decide which type of video is best for your business. Both live action and animation have their advantages and disadvantages, so it’s all about knowing which one suits your needs best. It’s also important to remember that when it comes to video production, you get what you pay for. While it can be true that simple, short animations are cheaper than creating a live video, the reality is that if they’re done to a high standard, there’s little price difference between the two.