Social listening is a way for companies to track and segment digital conversations online through the monitoring of a brand’s social media pages and content. Using this information, the data can be analyzed to help obtain actionable insights. The entire process allows the marketing team to evaluate their customers’ feedback and prioritize their services based on what they learn. The data can also help assist brands in finding industry influencers and advocates.
NetBaseQuid is an online analytical company that helps businesses use social listening to increase their customer engagement, make real-time changes to their marketing strategies and find ways to beat the competition. NetBaseQuid utilizes software powered by artificial intelligence to gather and process data from billions of resources and social media analysis. Clients can use NetBaseQuid’s platform to tune in to what their consumers are saying about their products and services.
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What Are Industry Advocates and Influencers?
Industry advocates and influencers are people with social media accounts who have the skills and abilities to bring in potential customers for a brand. They are also good at convincing consumers to buy products or services from a company. Therefore, social media influencers can help businesses achieve their objectives. They can be anything from bloggers, product reviewers, social media experts, famous people, industry experts and other trusted sources for information that relates to your products and services in the industry.
Why Incorporate Social Influencer and Advocates For Social Listening
Influencers and advocates who use social media platforms help businesses by reaching core demographics using their content to drive attention to products and services. Not only can they help a brand reach new customers, but they can also help keep your current customers happy and coming back for more.
Another way industry influencers and advocates can help businesses is by building relationships that are meaningful with their target audiences. This can be done in both the short-term and long-term. When posting through their social media accounts, influencers and advocates can help increase the SEO value by giving mention to the brands they represent to help increase backlinks to the main website. Influencers are a great way to improve content marketing for a business.
What You Should Look For In Advocates and Influencers
When using social listening to find advocates and influencers for your brand, the right ones to work with will be those who have a mutual goal with your brand. To meet each party’s goals, both sides have to do the heavy lifting. When the goals are mapped out at the beginning of a partnership, it ensures all parties involved are on the same page to meet those goals.
How To Contact A Potential Influencer of Advocate
It is not always the easiest task for brands to reach out to industry advocates and influencers. However, the use of social listening simplifies this process using tools to monitor the content of different people using keywords you include. Some of the tools, such as from NetBaseQuid, allow users to contact potential influencers and advocates through the platform. This streamlines the process of social media listening and the job of finding influencers to work with.
To begin, brands should start the relationship by liking their content and engaging in their posts. Brands may also send meaningful messages to a possible influencer or advocate to initiate a conversation about adding them to your network or to join theirs. Be upfront about how you located them to help build your credibility and earn their trust. Additionally, you should be honest about what you expect both of you to gain from a partnership. Before you begin this mission, be diligent in finding out specific and complimentary things about what they do. Do not let your communication sound rushed or robotic.