Beginners Guide for Selecting the Perfect Matte or Glossy Labelling

Glossy labels hold the ink better, making it appear brighter when printed. Matte labels disperse the ink, making it appear faded and dull.

While you can ignore the laminate selection step, making the right decision at this point can add the finishing touch to your coordinated design and help you sell your goods.

However, it may be necessary to apply a protective layer to the laminate to cover the printed material and protect it from scratches. Laminates (also known as film coatings) provide a water-repellent protective layer.

Usually, they provide a good barrier against abrasive chemicals and solvents. However, be aware that a transparent overlay can completely change the look of your label.

Glossy and matte finishes vary in many ways, but both ideal for various labels. Here are a few things to take into account.

Glossy Labels

Glossy labels are the most common type of labels suggested by experts. It is a foolproof option that can give the goods an appealing, professional appearance.

Finding a professional-looking glossy label is tougher than you think. So, we have done our research and found a suitable way you can find your required glossy labels.

The cost of high gloss is actually lower than matte. It can improve the quality of anything from beer bottle labels to food containers or cosmetics. The most common items used in label manufacturing are white BOPP or polished chrome.

A smooth, transparent laminate over a matte label will reflect light off the label, grabbing more attention to it. It looks rich and exciting and makes the matte surface pop!

Glossy laminate tends to be the most popular and is usually cheaper. There are even glossy laminates dedicated to thermal transfer; its smooth surface ensures high-quality prints. To protect against UV rays, we also offer a glossy laminate that is specially designed for long-term outdoor exposure.

In Short:

Concise and transparent

A smooth label makes it easier to display the product information without adding unnecessary and costly packaging. Many big brands like them just because of this feature.

Exquisite and shining charm

If you want to directly add labels to metal, plastic, or glass materials at no extra cost, the gloss option is your best choice. They bring a reflective and shiny look.

Lively and impressive

There is no doubt that an elegant label makes an impressive design more likely to attract consumers’ attention. You can find many options to increase your product’s attractiveness with unique colors and contrast.

Matte Labels

Although using a matte laminate is more expensive than using a high-gloss finish, it can give your packaging a unique and engaging look. Consumers may think this is a more natural modification with an exciting twist.

Putting a matte laminate on top of glossy label paper will make it dull, and sometimes that is exactly what you need. For example, to quickly scan barcodes printed on metallic polyester, it is best to use a matte surface.

Laminates with matte, satin, or cold surfaces can reduce glare and the chance of the glare damaging the scanner. Overall, the semi-gloss or matte effect is subtler, looks brighter, and the color appears deeper and more radiant.

Matte laminates usually allow you to write on labels as well, as they retain ink better than super-smooth materials.

In Short:

Subtle Attraction

Matte labels are perfect for highlighting information about a company or product. These panels’ smooth and soft appearance will not cause visibility problems due to glare that can sometimes be caused by high-gloss finishes.

Elegant and luxurious appearance

The matte finish gives the product packaging a luxurious look with minimal effort. If you want to add categories and unique styles to your products, matte laminates are a better choice.

Organic products

Besides, a matte finish is also associated with organic products as it is more natural. If you want to avoid glossy labels’ artificial shine, a matte finish can easily accentuate the texture.


In the package design phase, selecting a label for packaging is a significant choice. However, the next move is simple: whichever method you prefer.

Thanks to the fully digital process, you can easily order and receive goods from Lightning Labels. It will allow you to process orders quickly and efficiently and use domestic facilities instead of outsourcing.

You can choose a combination that will suit your brand image and make your customers take your product seriously.

When you need to adopt a new packaging strategy, consider guidance from experts. – as they deliver impressive quality in no time.


The container or surface you want to label can also help you identify the material that requires a laminate or label material.

For example, you may want it to look elegant without a label on a clear plastic shampoo bottle. If the bottle has a matte effect, it is best to use a matte laminate.

However, you are not limited to laminated labels. It is possible to add varnish to the ink to protect the printed label information or perform thermal transfer printing.

The varnish is best suited for indoor applications where exposure to moisture or UV is minimal. We have both water-based varnishes and varnishes that dry under the influence of ultraviolet light.

They tend to create a semi-gloss or satin effect. UV or ultraviolet varnish will enhance the color, increase the printed image’s clarity, and have good wear resistance.

Another important feature of varnishes is that they are cheaper than laminates, which can be critical, especially if you need to create a large volume of labels.


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Most importantly, it would be best if you considered making the label look good and dealing with abuse before making your final labeling decision.

It can involve more than just choosing the right glue and what you want to print on your label. It is essential to consider the label surface and conditions that maximize the life of the label.

Ultimately, the choice between a matte and a glossy label is yours. Usually, it depends on the die cut sticker (and tagged item) look you want.

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