Key Elements for Professional LinkedIn Profile Optimization

LinkedIn Profile Optimization

Is a good LinkedIn profile really important in your job search and why should we care about all this profile stuff? Though completing sections out isn’t at the top of your usual to-do list, a well-branded Linkedin profile & resume writing services overhaul are much helpful in creating a better image of yourself. Let’s have a closer look at the strong points of the LinkedIn profiles, created by the pros, to point out why they work and how they can serve their business.

Your Profile Tells More Than a Resume

You may think a profile is just a virtual storage place for displaying the resume. It’s true in some way, but you should remember that the definition of who you are extends far out of your job title. LinkedIn is a great place to showcase interests, knowledge, and skills beyond your job experiences. There are several sections apart from the summary and job experience, typically omitted by users, that are intended in no small part to prove your extraneous interests and specific accomplishments. 

Example #1: Abby

The way a founder of Mars Generation uses her profile, packed with personality, excitement, and inspiration, is a win-win. Abigail feels free to demonstrate Forbes recognition being a space social media influencer with over 1 million followers, and it sounds great, doesn’t it?  She mentions that being one of the first astronauts on Mars online is a lifelong dream that has turned into her main project.  Abby knows that looking at profiles is the fave activity on LinkedIn. 

The shining profile paints a vivid picture of the Mars Generation culture where employees are motivated to think about the future of mankind on the Earth, doing good for others. Her values are hard work, a giving spirit, charity, and a positive attitude. So, to come along with the project she uses branding opportunities of the network to the max. That means that any dream can get realized easily with the following narratives:

  • Well-branded and complete profile on 6 pages;
  • Putting career path in context by connecting the teen dots;
  • More candidate traffic;
  • More exposure to the project and its culture.

Example #2: Roshni

RoshniGarci keeps her profile constantly updated. Her self-confident, sociable, and attractive profile picture, underlines her dedication to the company she works for. The summary tone option is friendly, conversational. uncluttered with professional slang.  All sections are written in the first person. These factors are helpful to candidates to engage with Roshni in the fastest way possible. 

Beyond the professional field, the way howRoshni treats the Activity section deserves much attention. Roshni leaves encouraging comments and does reposts, demonstrating her knowledge or expertise is not only to post about but also to get involved in what the others share. It makes her a professional image of a Google recruiter stronger and brings her more followers and potential employees. The key elements of her LinkedIn popularity are the following:

  • Interests expression, got in line with professional growth expectations;
  • Links to articles for more information;
  • Right keywords for the target audience;
  • Catchy posts, which are punched up, and rich media adding.

Example #3: Brian

Brian’s profile demonstrates how cool it is to fill all additional sections out, Licenses & Certifications, Publications, and Patents included. Revealing comprehensive information makes him a sandwich board man of LinkedIn, and it is clear he loves what he does. He positions the history of his work as a series of advancements, reconciled with various programs to keep the trains running on a track for self-improvement. 

As chief of LinkedIn’s staff Brian explains what drives him as an investor and why he’s a successful executive, inspiring the whole team to model the right behavior. The employees feel more comfortable warming out his best practices. Brian declares his mission to make the company successful, and his wish seems to be in progress. His profile is winning tactics for several reasons:

  • The strong professional image of the team leader;
  • Industry keywords and hard skills, balanced with a dose of humility;
  • Definition of the greatest accomplishments and achievements;
  • Ability to maintain a very friendly and approachable tone.

Detailed Story to Showcase a Pro

According to the insider’s information, users with complete profiles are forty times more likely to receive LinkedIn opportunities. That means more clients, connections, and job offers. When you fill everything out with exhaustive details you help everyone who searches for professionals to find you. Details also make LinkedIn more likely to show your profile in search results. This network favors all-inclusive pages. 

In a nutshell, the employer should know everything about who you are and why he should want to connect with you. Your interests, job duties, experience, education, skills, and expertise have to be engaging. Showing a little personality and staying up-to-date with LinkedIn profile & resume writing services can bring colossal benefits to the owners of profiles as well as their employers. Personal branding is a strong business development tool!

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