Sometimes, a business needs to focus on raising brand awareness to overcome its stagnation or overtake the competition.
Having someone recognize a brand’s name or its other elements is more important than just a sheer number of sales, particularly for those brands that desire sustainability.
But what are one’s options if they want to raising brand awareness? Well, there are multiple methods. The tips in this article should come in handy, break your echo chamber and help you create a solid strategy that will take your brand to the next level.
Tip #1 – Take Advantage of Custom Merchandise
Print on demand has opened doors for people who want to sell custom t-shirts, hoodies, face masks, and other products. The process is not that difficult, particularly when you do not have to invest in your own printing technology.
Printify explains how to sell print on demand mugs and other products on their platform. But since your goal is to raising brand awareness and not profit from POD products directly, you can take a different approach.
Sure, at least 10 thousand Shopify stores have integrated a print on demand shop in 2018, and the number has grown since then.
To raise brand awareness using custom merchandise, include complimentary gifts in your customers’ orders. Or, if there is an upcoming live event, such as a charity marathon, have your employees wear matching t-shirts, including participants and the cheering squad.
Tip #2 – Donate to Charities
Support charities is a good way to show that you care about the environment or other causes. Sure, there are multiple brands that follow this path, and some of them would like to remain anonymous.
However, having your name among the list of donors is a good way to let people know what your brand stands for and what it does to improve the lives of others.
Tip #3 – Collaborate With Influencers
Influencer marketing has been around for a while, and it is no secret that many businesses do their best to work with the top influencers to take their business to that next level.
Having an influencer promote your products or goods is bound to attract more clients. At the same time, just having an authority give your brand a shoutout is also helpful, particularly in the long term.
Perhaps someone is not interested in your product right now, but they might be later. And by remembering a post of an influencer that they follow, instead of looking for a product on Google, they will go straight to your website.
Tip #4 – Participate in Live Events
Live events are a bit tricky now because of the ongoing pandemic. However, if the restrictions in your country allow for some gatherings, like small conferences, take these opportunities when you can and participate in meeting people.
Letting others know about your brand in person is a good way to spread awareness. You may not get direct access to the stage, but having a small stand or giving out your business cards is a good approach.
Tip #5 – Join Podcasts
There should be a few podcasts that are relevant to your niche. You or someone else from your company could join and talk about the business. Even if it is a podcast with a small audience, you are still likely to reach new people and introduce them to your brand.
Besides, podcast hosts are looking for new guests consistently, particularly if it is a niche industry that does not have that many people.
Tip #6 – Help Local Communities
Helping local communities is similar to donating to charities. However, if your brand is not aiming to go worldwide but relies on the local area, you want to put effort into involving local communities.
It can be a small donation to a cause, participation in an event like shoveling snow where your employees join or building someone to build their home. It depends on your niche and available resources, but taking the opportunities to help local communities is one of the best ways to promote brand awareness.
Tip #7 – Focus on Content Quality
Content quality may not seem like a direct way to increase brand awareness, but the reality is quite different.
You should invest early to make sure that your blog posts, social media content, product descriptions, and other content is of the highest possible quality.
By publishing high-quality articles and engaging content on social media, you attract attention and build yourself as an industry’s authority.
Tip #8 – Try Different Marketing Channels
Sticking to reliable marketing channels like social media and SEO is well and good. However, if you want to stand out from the rest, you should focus on other, less popular marketing channels.
For example, instead of advertising your brand just on Facebook or Instagram, try other social media platforms. Or, if you have not run a PPC campaign, give that idea a go.
Also, do not forget that video content is currently the most engaging form of content, thus strive to create some high-quality videos to gain more reach on multiple social media platforms.