Rich Snippet Testing Tool: Google relaunched its purpose for Google Structured data testing. Here’s how to begin!

Rich snippet testing tool
Source: Search Engine Land

In the past few decades, Google has been a business hub for online companies and service-friendly websites. From people in business to creative artists like chefs, wedding planners, etc. – Google helps everyone to build an online presence and gain prominence at the global level. However, do you know? Google knows what goes in the mind of website owners. Hence, it has launched a rich snippet testing tool – for these website administrators to assemble the significant information on a website page and make it visible on Google results.  

For example, if you search for “Cake Recipe” on Google, a few results will appear under the main “recipe” section. Not only this, but these results will display crucial information such as public rating, cooking time, and ingredients required. In simple words, it is called structured data. This structured data allows users to view crucial information without clicking through the page’s URL or read the entire page. Thus, in this way, structured data helps to increase traffic on the page. And, consequently, improve its ranking on Google. 

structured data rich results
Source: Google results

For now, Google has been sew-sawing between Rich Snippet Testing Tool Vs. Structured Data Testing Tool. At the beginning of 2021, Google announced the commencement of the Rich Results test and complete shutdown of the Structured data testing tool. As a result, the SEO community has been divided into two: those in favor of the Rich results testing tool and otherwise. 

So, let’s take a glimpse of the differences between the two. And figure out which tool is beneficial for what types of websites. Furthermore, also learn how to begin with the Rich Snippet Testing tool?

Rich Snippet Testing Tool Vs. Structured Data Testing Tool

To begin with, Rich snippet testing tools (which are yet to be launched by Google) whereas Structured Data Testing tools are pretty different in the context of purpose, approval, and the type of schema applied. Hence, scroll down to learn about Schema. So, how to begin with the Rich Snippet tool by Google? 

What are Schema Markup and types of Schemas Database? 

It is undoubtedly that Google has gone quite advanced in the context of ranking websites on Google for the most accurate first page results. Thus, when you search for anything on Google, the best of the best results appear at the top. However, do you know what helps these sites to rank at the top? The simplest answer is Structured data. That’s right! Structured data helps Google to analyze your website’s page by tracking the following elements: 

  • Images
  • Videos
  • Venus
  • Customer rating
  • Time & location

To begin with, when you set up structured data on your page through schema markup, it allows Google to analyze your site and put it on the top if it offers 100% genuine information. Hence, structured data is also called schema. When you set up a schema code on your site’s URL, it is called schema markup. 

Source: Google results

In simple words, SCHEMA allows search engines to track the major context of the web page content. For example, if you process schema markup on your webpage content that informs the users about the product online – you will need to clarify the following elements: 

  • In Stock/out of stock
  • Customers review
  • Product rating
  • Availability on website
  • Free delivery/paid delivery

Similarly, in the event that you set up schema markup code on your local business URL – It will clarify the following elements: 

  • Photos
  • View location on Map
  • Opening Hours
  • Closing time
  • Website URL
  • Address
  • Customer ratings
  • Google Reviews
  • Phone number, and
  • Events

However, if your webpage content does not clearly state the above-mentioned elements – Google will reject it for not meeting the guidelines. The reason being, it will be proven unhelpful for the customers/users. 

Note: Google has planned to replace the Structured Data testing tool with the Rich Snippet Testing Tool. According to the research and Google insiders, Google will soon shut down the structured data tool. 

Why choose a rich snippet testing tool?

High-end SEOs have reviewed rich snippets tool to be better in the following ways: 

  • It gives a preview of schema markup that is valid or invalid. 
  • Rich snippet testing tool works on both smartphones and laptops. 
  • When you manually set up information, a rich snippet testing tool supports it. 
  • It supports the Search Console Landing Pages report for swift performance and rank improvement. 

How does a rich snippet testing tool work? 

Unlike the structured data testing tool, rich snippet testing tools work differently and effectively for SEOs. For example, while using schema markup, you can only set up your webpage content using schema markup code and hope for it to be eligible for top page results on Google. However, a rich snippet testing tool works as a tool that figures out the errors in your webpage content. Furthermore, it gives you a warning. By rectifying errors, you can assemble your webpage content for rich results eligibility on Google. 

How to use the Rich Snippets Results Test by Google? 

Check out the following guide to use rich results test by Google: 

  • Go to
  • Enter your website’s or web page’s URL in the search URL box. 
  • Select between GoogleBot Smartphone or Laptop
  • Click on the Test URL. 
  • The Rich Results Test will start soon. 
  • It will start to fetch pages and run tests. 
  • After a few seconds, you will view a status like “This page is eligible for Rich Results.”
  • Furthermore, if you see “This Page is not eligible for rich results,” you can review the errors and warnings given below. 
  •  For example, if the error shows “your page is missing an image,” you can fix it by adding an image to your webpage. 
  • Sometimes, even in the presence of errors, your webpage remains eligible for rich results. It partly depends on the quality of content and how it helps users. 

What is the right time to use the rich snippets testing tool? 

When it comes to viewing the performance of your website, there’s no specific time to do so. SEOs often use the structured data test tool to keep track of their website’s ranking over Google. However, rich snippets testing tools are different. Therefore, you do not need to check your web page’s eligibility over and over again. A one-time positive result is enough to fulfill your job as an SEO. But, here are two moments when using a rich snippet testing tool becomes crucial: 

When you add a new webpage to the website

To begin with, when you add a new page to your website, it can impact the previous ranking of websites on Google. It is noteworthy to mention that usually, new pages are not very strong because of being a new addition to the search engine. Thus, when you fetch rich results on, you will receive errors and warnings. Furthermore, you can rectify the same to recuperate your site’s performance. 

When you add a “niche” to your website/webpage

When your website follows-up a specific genre or niche, you need to use the rich snippet testing tool to make certain that you have added schema markup or structured data accurately. Check out the following list of niches to set up structured data for your website precisely. 

  • Video websites: Add a thumbnail to allow the user to view the video directly from Google’s first page. 
  • Book or E-Book: Markup information such as book’s title, writer, availability online, seller, and Google reviews.
  • Local shop or business: Markup information such as business’s name, contact information, map, location, and Opening and closing hours. 
  • eCommerce platform or online shopping site: Markup information such as customer ratings, customer service, stock price, headquarters, subsidiaries, etc. 
  • Music: Markup information such as artist, album, title, singer, and website to listen over. 

rich snippet testing tool 2021

What are the different elements/features of the Rich Snippet Testing Tool? 

Even if you are not a company or website of a specific niche, you do not need to lose hope. Your website can still be the victor on Google’s first-page results simply by using the following features: 

Breadcrumb: In SEO language, the Breadcrumb term is used when you set up a location on your website. But, in the context of rich snippet testing tools, the breadcrumb is a feature used for adding SEO title and meta description for your webpage content. 

Corporate contact: When you add contact information to your website, the website’s potential increases by 50% for appearing in Google Results. 

Similarly, features like Sitelinks, logo, social profiles and others are used for real-time SEO growth. And Rich Snippet testing tool is an addition to the same. 


So, are you ready to improve your skills as a Google optimizer? It is time to fetch webpage results on the Rich Snippets testing tool and begin to grow on search engines like Google, Bing, Yahoo. In the end, we cannot promise that this will be the last update by Google. However, it is a gem of a time to get your hands on a Rich snippet test. Now, you can also choose to test your webpage on a Smartphone. 

For schema markup generator, structured data testing tool chrome, and mobile-friendly tests, bookmark us! We provide you with real-time rich snippets on Google and alternatives to enhance your skills as an SEO.