It’s well established that video is one of the most evocative and effective mediums available for grabbing people’s attention and getting your message out there. The rise of social networks such as Instagram, Youtube, and TikTok have only further cemented its popularity and highlighted all the great things it can do. Today, the vast majority of marketers are actively using video as part of their strategies. 5 Video Creation Tools and Tricks-
If you’re an amateur videographer looking to shoot some footage (whether for personal or professional use) but you’re not sure where to begin, don’t worry. We’ve got all the best video creation tools and tricks to get you started. Read on to learn how to make stunning videos—the easy way.
- Get the Right Equipment
Now, we’re not suggesting you go out and buy a camera worth thousands of dollars or a brand new microphone, but there are some little things you can get that will make your videos look more professional. The first is a tripod, nobody wants shaky footage, it will distract from the content on your video. The other thing that can help a lot is a simple ring light—a badly lit video immediately looks unprofessional.
- Keep It Short and Snappy
Depending on what the purpose of your video is, it may need to be on the longer side of things. But regardless, you should try to keep it as succinct as possible. People’s attention spans aren’t limitless, and you want to keep them engaged and interested in what your video has to say.
- Choose the Right Tools
Even if you’re a complete beginner, editing your videos doesn’t have to be difficult. With the right video content creation tools, the editing process can be a breeze. Some, such as the one offered by Adobe Spark even offer the option to cut video iPhone, or from whatever device you’re currently using, so you can edit on the go!
- Get Tonnes of Footage
We know we said to keep the finished video short and snappy, but that doesn’t mean you won’t need to collect tonnes of footage at the filming stage. Shoot from multiple angles, get plenty of B-roll, and capture the little details up close. Then, when you’re editing your video, you’ll have a good amount of footage to choose from.
- Always Add Closed Captions
Did you know that around 85% of videos are watched without sound? This is because many people now watch videos on their devices, in public, or at work.
Because of this, it is so, so important to add subtitles or closed captions to your videos, so those who are watching on mute—and those who have difficulty hearing—can still appreciate your message. There are plenty of simple video creation tools that can help you to do this.
The Best Video Creation Tools and Tricks
Hopefully, these video creation tools and tips have inspired you to create some amazing videos of your own. If you’re looking for more tricks and helpful hints, we’ve got tonnes. Check out the rest of our content now.