Custom Shopify store converts visitors into customers are generally picky. They know that there are plenty of stores available for them to choose from. They wouldn’t easily close the deal after finding one option. They will explore the product listing before deciding if they made the right choice. Hence, customizing the Shopify store would be necessary. It’s easier to convince these potential customers by customizing the store. Improving the Shopify web design is the first step.
Potential customers get everything they want
When the customized page contains the product description and all the necessary details, these potential customers will get what they want. They might even decide to immediately buy the products because they already feel convinced. Leaving them hanging isn’t a good thing. It might be an excellent strategy when writing novels, but not when selling products. Most people who decide to buy items online don’t have enough time to go through different pages. When they look at the product listing, they should feel convinced right away. Therefore, it’s important to improve the product listing on the customized page and provide important details on the product description. The pictures should also be clear and easy to understand.
Address people’s concerns
The smart strategy is to address people’s concerns even before they raise them. For instance, some of them might not know how to use the products. There should be a page that explains how to use the products clearly. An explainer video would also be useful. Make them realize that it won’t be a problem to use the products, and will only take a few seconds to get started.
Understanding the benefits and advantages of using the products would also be important. The customized page should explain why people will get it to decide to purchase the products now. Some of them might still be hesitant because they don’t know the products well. A simple explanation would already suffice. There should also be a clear explanation of some terms used. For instance, if the company tries to sell the food products as organic, it should be clear to the customers what organic means. This term easily gets tossed around even if it’s not appropriate to the products sold. If the company is confident about selling organic items, there should be a clear and understandable explanation available on the page.
The call to action is easy to highlight
After exploring the page, the next step is to purchase the products. Some customers don’t even know how to do it. It’s true, especially if it’s their first time to use the platform. The call to action button redirects them to the right place. They might even decide to close the deal right away if the process is easy for them. Ensure that there are not too many elements on the page so that the call to action button is clear and easy to identify.
The process of purchasing products is easy
No one wants to spend too much time on a website. Once the products are available, buying them shouldn’t be a problem. It’s one of the benefits of a customized page. Potential customers can easily go to the checkout counter and pay. They won’t have to go through a long process before they can close the transaction. If they need to fill out several forms or move from one page to another, it would be time-consuming. Not all customers are patient enough in going through a long process.
Live chats are useful
Activated live chat is also another feature of a customized Shopify page. Some people want to connect with a company representative before they decide to buy the products. They might even think about buying the items right away if someone answers their questions and concerns. Hence, it makes sense to activate the live chat button. There should be someone from the company to respond to these potential customers. When they already receive the right response, they may decide to close the deal right away. It’s also an excellent way of showing to these people that the business remains engaged. It will assist until the customers make up their minds.
Add videos and gifs
While pictures are useful in convincing people to buy the products, they are not enough. Sometimes, adding videos and gifs would be helpful. They provide more details about the products, and they are also interesting to watch. Adding these elements would be easy with a customized page. For people buying products online, they don’t have too many methods of identifying if they already found the right company. Therefore, they will rely on whatever information is available.
Reviews are easy to highlight
Most people will read the reviews first before they decide to buy the products. They feel uncertain unless they already know what other people have to say about these items. With a customized page, it’s easy to highlight the reviews. Positive reviews can entice more people to buy. They also show that there are previous customers who went out of their way to say something good. It indicates how impressed they are with what they bought. The absence of any review would be terrible. It shows that no one even bothered to say anything about the products bought. The customized page should find a way for people to easily read reviews. They don’t have to navigate the entire page to find this information.
Using the right Shopify web design
The point is that Shopify web design matters. When the page has an excellent web design, it’s easy to convince people to buy the products. Even if there are other good products out there, these customers already felt convinced by browsing the information online. Designing the page can be somewhat tricky, though. There are different criteria to consider, and not all strategies work. The good thing is that there are agencies to work with, and they have expressed to understand how to use web design appropriately. Shopify remains an excellent platform for people who want to sell items online. However, with the tough competition, it’s important to have an interesting page.
