Telegram is a free messaging app that’s easy to use and very popular. Its mainly focus on privacy and efficient communication between people. However, Telegram is also becoming a popular choice for businesses of all sizes. Whether you’re a small company or a large enterprise, Telegram can be a great option for your business communications.
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Why choose Telegram for business?
1: Unbeatable Organic Reach on Telegram
The reach of businesses on Telegram outperforms that of any other social media platform – this is because there is no algorithm which decides whether a post will appear in a user’s feed or not. If somebody is using Telegram and they join your group or channel, they will see everything that you broadcast.
For example, our Telegram channel for Publer got more than 40 subscribers within just a few days, and hundreds of people have already seen our broadcasts! The reach is higher than the number of subscribers because the content of public channels can be seen on the internet without needing a Telegram account; furthermore, this content is indexed by search engines.
2: Fast, Easy & Safe
Telegram is one of the best applications out there for privacy and security. The team behind Telegram explains that the two most important aspects of internet privacy are protecting private conversations and personal data טלגראס ישראל from third parties. We often mention privacy when talking about Telegram because the app only displays users’ username – there is no need to share phone numbers publicly. This makes Telegram conversations more secure and private.
3: Huge groups of users
Telegram groups allow up to 200K users, while WhatsApp only allows 256 max, making it difficult for huge brands to update their audience in real-time through a messaging app.
4: File sizes
The maximum file size that can be sent or forwarded on Telegram is 2 GB, while on WhatsApp it’s only 16 MB. This is a big difference, and it’s worth noting if you’re planning on using either of these services for large file transfers.
Did Telegram provides polls and live streams?
Telegram Groups and Channels are well suited for businesses that aim to use Telegram as a marketing tool. Both are great for sharing real-time updates, but they have a few key differences.
Groups allow for more informal discussion between members, while Channels are better for broadcasting one-way messages. Groups also have a maximum capacity of 200 members, while Channels can have an unlimited number of subscribers.
If you’re not sure which one is right for your business, consider testing out both to see which gets better engagement from your target audience.
- Unlimited subscribers
- Only the Admin can send messages
- Everyone with a link can read messages without the need to subscribe
- Messages on a Channel have a unique link that allows them to be shared with others
- No one can see who has subscribed to a Channel
Now that you understand the importance of both groups and channels for Telegram, you may be wondering how to create your own group or channel for business purposes. Here’s a quick guide on how to get started: