Finding the best printing company for your business is not always the easiest job in the world. There seems to be a lot of stiff competition out there, which sometimes can make your decision even harder.
Examining products the company has already produced for other businesses can give you a good indication of what to expect. Speaking with other business owners can help guide you to a reputable company that remains consistent, producing high-quality printing jobs at a reasonable price. Rather than asking the printing companies for examples, do a bit of digging and find companies that they have been dealing with for some time to find out their experiences.
Choosing a printing company with lots of experience should be your best option. These printing experts will be able to work with you, to help you decide what your prints should look like, what material is best for the job, and how the customer will react to the finished print.
Does the Company use the best Quality Printing Hardware, Software, and Materials
The best printing companies don’t try to save costs by using cheap software packages to allow them to edit images. They get their jobs done by using the most advanced software on the market, along with high-quality printing machines, inks, toners, papers, etc. You will notice by the companies previous jobs if they have been tight-fisted.
Low-quality signs, paper, stickers, etc. will last a very short time and will reflect badly on your business. If you are hiring printing experts to help promote your business or sell some of your products, if the quality is poor, these forms of advertising might be more damaging than you think. Let’s take a business card as an example. You own a law firm and you hand a potential client a cheap, flimsy business card, do you think it shows professionalism?
A lot of the time a printed job, whether it’s a flyer, a banner, or a billboard, is sometimes the first impression a potential customer will get on your business. First impressions in life are important, especially in the business world. Your reputation could be severely damaged before you’ve even met with the customer if the print quality is poor.
Should I be Focused on Pricing
Many business owners seek the cheapest printing companies out there to get their work done. But unfortunately, not all these companies are the best at what they do. They often cut corners by using low-grade paper, cheaper printing consumables, and other low-quality materials. There are four main things you should look out for when you are deciding what company to go for:
This doesn’t mean you have to break the bank, but quilty printing is vital for a company’s reputation.
When you have decided on a printing company, find out what date your job will be complete. Sometimes printing companies bite off more than they can chew, and say yes to every customer who makes contact. They find themselves overflowed with tons of work, unable to meet deadlines. Of course, you don’t want work to be rushed, but at the same time, you don’t want to be waiting all year for the printing job to be complete, especially if it needs to be done by a certain date.
Some printing companies will display their pricing on their website, however, there is no harm in asking for a specifically detailed quote, especially if you plan on being a regular customer or perhaps you want a lot of work done at once.
Check for Consistency
It is common for printing companies to show you their portfolio to potential clients, normally which consists of the best projects they have worked on. Request that you see more work from the same clients as in the portfolio to see if they maintain the standard.
Producing a few great looking print jobs is not too difficult, but remaining consistent in this line of work takes dedication and hard work. It shows they care about their clients and their work.
You also want them to be consistently different too. If all the designs these companies are publishing yours won’t stand out. Some printing companies like to use templates to help them with their design, however, if they use the same one a lot, it won’t look good on your business.
The best printing companies will be able to offer their customers plenty of options. Whether it’s pull-up banners, brochures, booklets, or banners, you shouldn’t be limited to the amount of choice.
In the past, most companies went to their local print store to get their jobs done, however now there are plenty of websites online providing customers with all their printing needs. Because some of these printing experts don’t have a physical store, the quotations they offer to potential clients are often very affordable.