Having a website is required for any company, particularly in an age when everything is going digital. However, obtaining Google to notice your site isn’t always simple with the best visibility.
In this post, we’re going through our top 5 strategies for increasing the visibility of your website (and elsewhere online) so you can attract visitors and expand your business.
How do you get your website included in Google’s search engine results pages (SERPs)?
As you may or may not be aware, Google is the king of the online search when it comes to getting your site noticed. There are many ways to improve your website’s visibility in Google’s crucial search rankings, and you can find out more here.
1. On your website, utilize keywords that are relevant to your product or service.
Google does not just pay attention to excellent websites. It recognizes relevant website pages that are best suited for particular searches. One method to produce keyword-relevant advertisements is to invest in high-quality ratings. However, you need to think about your on-page SEO as well.
Make sure each page of your website focuses on a distinct topic. That means learning more about the keywords that have a lot of traffic and relevance and then including those terms in your site’s meta tags as well as on its pages. The more narrow and focused the subject, the better your pages have a chance to appear on Google’s first page and be noticed.
2. Make it simple for Google to crawl your website.
Google is constantly crawling the web, recording new sites in its index, and updating existing pages’ profiles. The faster Google can add you to its index and retrieve your website for searches, the more quickly it may learn what it needs to learn about you. This implies:
- Adding keywords to your targeted field’s meta title, URL, meta description, and image tags (the main component of image SEO).
- The method of connection is what makes all the difference, so pay special attention to it.
- Running a technical SEO audit on your website to make sure there are no indexation gaps.
3. Create more website pages
Have you started a blog yet? A blog is by far the most effective technique to expand your website’s organic reach. Each blog post provides Google with another chance to recognize you and rank for more keywords.
However, don’t go about it by creating a blog just for the sake of having more pages. Google values blog articles (and people read them) because they give useful information or guidance. If your blog is recognized as a valuable resource, it will undoubtedly help Google to identify you and your website.
4. Add your website to internet directories
Do you want to get your website recognized by Google? There are a plethora of online channels where you can build profiles and include your website. The more areas you submit to your company and add your website, the more frequently you will be seen above your rivals.
Stateside Vinyl Siding, for example, has a Google My Business profile, so it shows up in a Google Maps search for vinyl siding in Pawtucket. The website can be accessed by clicking on the listing.
The more websites you have listed, the easier it is to get your site recognized.
5. Get your website verified by Google
Google crawls the web and analyzes your website’s pages in order to determine how simple they are to understand. Would you want Google to crawl your sites even more effectively? Using Google My Business, you may add your company to Google Maps.