Even today, there is a common misconception about the frequency of updates a website should go through. It’s not like before when it was enough to make significant changes once every couple of years. Today, websites are like living and breathing organisms that require constant care to serve their purpose. Especially in a business world where innovations, information, and trends are constantly changing. Websites are reflecting those changes through the interactions and experiences they provide to their visitors. To make the best out of different advantages you need to frequently update your website. Whether it’s the relevant content, security updates, regular maintenance, or complete website redesign. Because failing at this may cost you visitors and even potential customers, in the long run.
How often and when to update your website
In business, a website can be an essential factor in your efforts to attract potential customers. It basically helps you improve your brand visibility, build relationships with the audience, and serve as a major hub of relevant information. That’s why having it visually appealing, accessible, and generally useful is crucial. Everything from small content updates to security maintenance and from simple logo adjustments to major design changes needs to happen. However, since this often requires some investments and a lot of time and effort, some websites are not regularly updated. This is a huge mistake, considering what it brings to the table. Nevertheless, the frequency of updates will depend on numerous factors, whether it’s a corporate website or a small personal blog.
At this point, it’s useful to differentiate major from minor changes. So, here is the list of reasons that will help you recognize the situations in which you need to update your website:
- Major design changes and rebranding
- Your website doesn’t have enough fresh content
- Regular audit and maintenance
- Competition has better websites
- The budget is slowing you down
Major design changes and rebranding
Considering the evolution of technological solutions and design, stalling the necessary changes is not really acceptable. On average, every website that tries to stay on track is conducting some version of a major overhaul every few years or so. This is exceptionally truthful for companies that are going through a rebranding. Whatever the reasons behind rebranding are, website updates should always follow.
However, any significant design change should not only wait for rebranding. Remember, a website is there for your visitors and customers. With numerous analytical tools, you can easily discover which parts are lacking in efficiency and require improvements. It can be as simple as content formatting, or something more complex like your website navigation. All of this can be changed to help you provide a better user experience, sent a stronger brand image, and improve visibility in search engines. However, smaller businesses and websites often don’t have an in-house team to help them update and maintain their websites. Which is one of the reasons we don’t see major changes on all websites. Fortunately, rather than avoiding changes, websites like wpfullcare.com can be an excellent way to get professional assistance.
Your website doesn’t have enough fresh content
Consistently providing your audience with fresh content is an excellent way to show your business is alive and thriving. Besides, content like blog posts is a great source of information for your visitors. As long as your content is fresh, relevant, and up-to-date, it can help you attract new, and motivate existing visitors to come back. Generally speaking, this is a perfect situation that explains that updating is not limited only to large changes. It’s showing that efforts to boost your SEO and establish trust with your visitors require continuity. For example, publishing two posts per week will show search engines your website is of high value. But, it will also provide you with more space to implement all those keywords you want to compete for. As a result, the increase in website traffic will follow.
Also, if you are not using some content management system, consider updating your website completely. It can be a good reason because CMS can be a great way to keep your content updated without advanced technical knowledge.
Regular audit and maintenance
Another situation that calls for updates is when you discover something is not working. This is why a regular audit of your website is an essential part of website maintenance. Whether those are technical or marketing issues you find, checking your website on regular basis will help you prevent further troubles. Or, in the case of marketing, help you discover which methods are not giving the right results. If your website is a simple blog, you can usually use available tools to help you with the regular audit. However, for business websites, this can often be quite demanding. Not everyone has enough time and knowledge to dedicate to audit and maintenance. If that is the case, you will have to find someone to handle it and provide you with the necessary support.
Competition has better websites
A part of the job of being a website owner is to constantly monitor what your competitors are doing. In other words, you have to make sure your website is not falling behind the competition. Overall, this includes everything from simple functionality, all the way to performance and online experience. If your visitors are not finding your website user-friendly, they will be quick to leave. Even worse, they will go to your direct competitors. In a long term, this means you are losing a lot of potential customers. If you are not satisfied with how it looks and feels, it’s a good sign you have to update your website.
Also, if you haven’t made changes for a long time already, it will probably not be so trendy as you might wish it to be. This also includes your website performance. The loading speed, for example, is one of the major reasons people leave websites. We live in a fast-paced world where every second counts. And honestly, people don’t have as much patience as they once had.
The budget is slowing you down
Finally, there is a matter of budget. For large corporate websites, there are probably not many issues about the budget, when it comes to updates. But, startups and small businesses often don’t want to invest in updates. Which is essentially a cardinal mistake. Sometimes, even simple things like publishing a post or two weekly can do wonders for your website. Whether it’s a social media or a post on your Google business pages with a link back to your website, it can really make the difference. As long as you have the content to support those links. Eventually, you can ask your visitors for feedback to get more insight into when and how often you should update your website.