Some products and services are catered to audiences that fall under a specific niche. Writing a sales copy for niche or industry-centric customers can be a bit tricky as you have to offer your item that directly addresses a particular need or aspiration. Unlike general audiences wherein you can pitch features and benefits that they can easily visualise, niche-specific customers have precise needs and concerns that have to be responded to in a laser-targeted manner.
Website copywriting professionals say that it is easier to deal with niche-specific audiences, mainly because while they look for specific perks, they do not fuss about other features so long as their needs are met. However, you should also realise that niche environments also come with niche specific competitors, and haggling for the same customer base can be tougher than expected.
To help you churn sales copies that win niche-specific audiences, here are some tips to use as recommended by website copywriting experts:
- Focus on a core problem that your audience encounters.
One thing about niche-specific audiences is that they are looking for solutions that cater to just one concern. This may be a significant upgrade to an application they are using, a new design to a product they found to be ineffective, or a more convenient treatment to a condition they are experiencing. With that said, you may want to write your sales pitch in which they see that you are offering the best solution to their issue. You may be competing with other brands but yours is the best, and that they cannot afford to miss out on it.
- Since competition is high, show your audience your product’s standout features.
Aside from focusing on a particular concern, you should also support your claim to be the best with equally standout features. This gives them more reason to go for your brand, especially when these attributes are useful to their activities.
For example, why do you think people choose WordPress as their website platform? Indeed, there are other website builders out in the market, such as Blogger or Joomla, but for bloggers, WordPress is the top choice. Aside from being simple and convenient to use, it also has add-ons that are compatible with other website platforms that they can use. WordPress markets its products to be user-friendly, web-developer friendly, and business-friendly. If you are a blogger looking for a simple online publishing tool that you can customise and use for business endeavours, then WordPress is the brand to use.
- Make sure that each of your product’s features caters to your audience’s core problems.
In niche-specific environments, every product feature counts. It is important to keep in mind that these customers know what. If you are to offer other features that are not directly related to the solution they are looking for, they won’t bother reading through your pitch anymore.
Remember, these potential clients are willing to pay right away. They won’t bother spending on things that do not relate to their business, and the same goes with products whose features do not directly relate to their needs.