Are you looking for an effective way to boost your website traffic and increase conversion rates? Consider having a video marketing plan.
Some brands find the job of corporate video production overwhelming. If you’ve never done it before, you may really find the process daunting. But if you have a strategy in hand, it makes the whole process so much easier. Whether you have a small business or a big one, you need to have a solid video marketing strategy if you want to grow your business.
There are many studies showing how effective video production can be in promoting brands.
Some companies even hire video services agencies just to produce a campaign that shows results. If you are worried that you will not be able to produce a quality video, here are some ways you can use to effectively create a marketing strategy.
Create a compelling content
As a rule of thumb, you want to create a content for your target audience or your buyer persona. The will help navigate your video marketing strategy. From the planning and script writing up to filming and uploading, you want to think about who you are making the video for. Create a content that answers their questions, solves their problems, resolves their pain points, and leads them to follow a call to action.
Have a content plan
Since content is king, you want to make sure you also have a content plan. The content plan will not only help you focus on your goals, but will also help you to stick to a certain schedule. The content plan should clearly show how many videos you have to publish, when they will be published, and what type of content they will carry. Once you have a schedule, the next step is to diversify the types of videos you will be making. Whether you want to do sales videos or testimonials, it has to stay true to your marketing strategy and content plan.
Delegate the work
As mentioned above, you might find the video production tasks overwhelming. However, for you not to get exhausted, try to divide and conquer the workload. Delegate tasks to make sure the videos are done on time. If you have a team, you can start assigning people to manage time consuming tasks like research, script writing, shooting, and editing. But if you are a one-person crew, you can still create a video. You can either plan how you can do the tasks on your own or hire people to help you manage the workload.
Spread the word
After editing the video, the next step is to upload the video content online. However, you need to make sure you are uploading the video to the right platform. Research which social media platform your target viewers prefer so you can upload focus on promoting the video there.
If you need help with video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details.